Renting a home or letting one out was once a straightforward process. Today, however, the rental landscape is more dynamic than ever, shaped by technology, lifestyle changes, and evolving expectations on both sides of the lease.
READ: KZN rental boom : Where to invest for strong returns in Ballito, Hilton and Richards Bay
“It’s not just about four walls and a roof anymore,” says Jacqui Savage, National Rentals Manager at Rawson Property Group. “People want spaces that suit their lifestyles - and those lifestyles are changing fast.”
So, what does that mean in practice? Whether you’re a landlord aiming to maximise returns or a tenant searching for the ideal rental, here’s what you need to know to stay ahead.
Tips for landlords
Budgeting: Know the real costs
Owning a rental property can be a smart investment, but success starts with realistic expectations and a clear understanding of the costs involved.
Claude McKirby Co-Principle of Lew Geffen Sotheby’s International Realty in Cape Town’s Southern Suburbs warns: “While rental income can generate steady cash flow, many landlords underestimate the actual cost of property ownership - sometimes to the point of financial loss.
Being a landlord comes with significant responsibilities and expenses. Some costs are obvious, but others are frequently overlooked or underestimated, says McKirby.
“That’s why accurate budgeting from the start is so important. It gives landlords a full picture of the financial commitment and helps prevent surprises that could derail their investment plans.”
“Thorough budgeting allows landlords to make informed decisions, set realistic expectations, and ultimately, maximise returns,” he adds.
READ: 8 costs that landlords often underestimate when setting expectations
Think strategically about tenant appeal
Today’s tenants expect more than just a decent living space. Understanding their needs is no longer optional - it’s essential.
“Remote work has changed everything,” says Savage. “People want rentals with a dedicated workspace and, most importantly, reliable internet. Fibre-ready homes are in high demand.”
But good connectivity is just the beginning. Tenants are also prioritising sustainability, safety, and lifestyle-enhancing features. “Smart home technology, solar panels, and energy-efficient appliances aren’t just nice-to-haves anymore,” she adds. “They’re part of the checklist for today’s renters.”
Presentation matters, too. To attract quality tenants, landlords must market their properties effectively highlighting the features that speak to modern renters and showcasing the lifestyle the property supports.
READ: The role of property agents in effective home staging
Retention is key
Securing great tenants is one thing. Keeping them is where long-term value lies.
“Landlords often underestimate the importance of tenant satisfaction,” says Savage. “Things like quick response times, well-managed maintenance, and clear, fair lease terms go a long way.”
Tenants who feel valued are more likely to renew their leases, reducing vacancies, lowering administrative burdens, and ensuring stable income.
Tips for tenants
Know what you’re looking for
The key to a great rental experience starts with clarity on your needs and budget.
“Start by setting a realistic budget,” advises Savage. “It’s not just about rent - consider utility costs, transport, and lifestyle expenses as well.”
Once you have your budget, look at practical factors like proximity to work or school, access to public transport, and nearby shops or green spaces. Don’t forget lifestyle features such as pet-friendly policies, secure parking, or outdoor space.
To qualify for a rental, prospective tenants typically need a good credit score, proof of income, and a clean background check. Landlords often also request references and payment history.
Given high demand in many areas, some rental properties never even make it to public listings. “Be prepared,” Savage says. “Have your documents ready and start your search early so you can act fast when opportunities arise.”
Watch out for scams
With rental scams on the rise, tenants must stay vigilant. Johan Meyer, licensee of Seeff Pinelands, warns: “Fraud is now widespread. Scammers often clone legitimate listings - even on reputable property platforms.”
Tenants are strongly advised to verify listings and never make any payments until they’ve confirmed both the property, and the agent are legitimate. Be especially cautious of "application fees" - these are not allowed under the Consumer Protection Act. Agents may charge for credit checks, but only with your consent.
READ: What you need to qualify for a rental property
Understand your rights
Knowing your rights is just as important as finding the right property.
“Tenants in 2025 are well protected by law,” says Savage. “But too many still sign lease agreements without fully understanding what they’re agreeing to.”
Your lease should clearly state the rental amount, deposit terms, notice periods, and maintenance responsibilities. Deposits must be held in a trust account and returned within the legally required time frame - provided there’s no damage or outstanding rent.
What’s ahead for the rental market?
As the market continues to evolve, flexibility is becoming the new normal.
“People are living and working differently, and that’s going to keep shaping rental trends,” says Savage. “We’re seeing a growing demand for adaptable spaces, energy-efficient homes, and smart technology that makes daily life easier.”
READ: Men vs. Women: How South Africans buy property differently
For landlords, that means investing in future-proofing - whether through strategic upgrades, better marketing, or professional property management.
For tenants, it’s about staying informed, asking the right questions, and working with rental professionals who prioritise transparency and support.
Whether you’re listing your property or signing a lease, taking a proactive approach - and choosing the right partners - can make all the difference.
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